Amaal Nuux - The Middle

Amaal’s debut single “The Middle” opens up an intimate, complex story about the singer’s growth as she learns to love and prioritize herself. Told through catchy lyrics and captivating R&B style, Amaal’s “The Middle” explores the interconnectedness of the changing seasons and time moving on. The music video for “The Middle” explores this concept as the video balances clips of Amaal embracing her sisters and walking through her hometown city Dixon, Canada with different elements of nature. This stylistic choice to cut between intimate settings where we can see Amaal being loved and supported by her sisters in her hometown supports the changing seasons illustrated in order to exemplify how Amaal is entering a new age of her life where she is the most supported loved version of herself.

Director/Editor: Rayul G.  @rayul.vfx
Assistant Director: Pat Acenas  @fubupat
Producer: Gianmarco Policelli  @circa.cos
Production Manager: Mukat Dhillon  @mooks.vzn
Director of Photography: Tristan Ng  @zzztristan
Art Director: Loc Nguyen  @goodlocbadloc
1st AC: Anna Maria Li   @annamli
2nd AC/DIT: Daniyal Shah   @blushmatter
Gaffer: Andrei Ermolaev   @mood.webm
Grip: Matteo Luorio  @matteoiuorio
Steadicam: Kato Ferrer  @vkferrer
Production Assistant: Adroc  @_adroc

http://vevo.ly/19OpaR